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Rs.3,000.00 -40% Off Rs.5,000.00

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Go for the surprise

When you write something that’s unexpected, your audience will likely stop scrolling and take a moment to learn more. In the worst cases, this approach to content writing falls under the nefarious clickbait category. But in the best cases, it can delight and engage the viewer.

Nike is always a go-to source for the best content examples. The summer of 2024 didn’t disappoint with its Winning Isn’t for Everyone campaign.

With a debut in time for the global games, Nike featured the world’s greatest athletes (well, all the great Nike-sponsored athletes) talking about they are motivated by victory and that there’s nothing wrong with wanting to win. Writing those four words — winning isn’t for everyone — fosters a strong reaction. After all, there are far more people who don’t win than do. But audiences are also likely to watch more of the videos to learn what Nike is really talking about.

As you watch the video, note the repetition of the same question (“Am I a bad person?”) followed by short, staccato-paced statements. This approach creates a lyrical story. And it paid off, earning over 2.2 million views in two weeks.

 

 


 

65 products available

Go for the surprise

When you write something that’s unexpected, your audience will likely stop scrolling and take a moment to learn more. In the worst cases, this approach to content writing falls under the nefarious clickbait category. But in the best cases, it can delight and engage the viewer.

  • Address Address: burj khalifa, 10th floor, shop no 15, Abu Dhabi, Dubai, United Arab Emirates, 560102
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Content added for testing purpose 

Introducing our latest addition to the world of fashion-forward accessories: the Luna Leather Handbag. Crafted from supple, top-grain leather, this exquisite handbag seamlessly blends timeless elegance with modern functionality. The Luna features a spacious main compartment, perfect for stowing all your daily essentials, while the interior pockets keep smaller items organized and easily accessible. Whether you're headed to the office or out for a weekend getaway, the adjustable shoulder strap offers versatility and comfort for every occasion. Elevate your style effortlessly with the Luna Leather Handbag, a must-have accessory for the fashion-conscious trendsetter.

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